Publicity refers to ” any information about an individual, a product, or an organization that is distributed to the public through media, and that is not paid for, or controlled by the sponsor.” Publicity is one of the promotional methods which can be tapped by the cash-strapped small businessman. The only requirements is a prepared publicity releases describing any of the existence of the firm and the products or services handled, the unique characteristics of new products or services offered by the firm and the the firm’s unique method of doing business The publicity release will be published free by the various media if they are found to be interesting or newsworthy. This criteria must then, be the guide of those preparing publicity releases.
There are those company who uses the promotional items such as the imprinted promotional product , imprinted mugs > and the promotional key chain to tell the people about the service that they are offering. Items where the company name are printed or an image of the product that they are offering. Companies prefer giving this promotional item than just telling people about their product for printed item can spread more message to more people. That is why it is an effective way of promoting a product or a company.

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